AUDIO | VIDEO | ILLUSTRATION

Verizon Multimedia Activation Showcasing How 5G Powers the Future

CONCEPT

Verizon struggled to show how 5G could be used beyond industry solutions. They needed help communicating its real-world applications and how it would enhance entertainment experiences in everyday life.

Forget staring at your phone! We brought the experience to life, leveraging insights from top COVID-19 searches (think live entertainment and futuristic vehicles) to showcase the effectiveness of 5G technology through two exciting use cases: Mixhalo audio and Mcity's test field. We elegantly streamlined video management, interviews, and recordings, ensuring a seamless experience that embodied Verizon's fresh identity without compromising brand recognition. 

ROLE

Senior Art Director

RESULTS

The strategy won industry recognition with Pressboard Winner Best Branded Content Q1 2020, Client: Verizon 5G, Tactic: Thought Leadership.

Working with illustrator SineLab, we aimed to make an intro sequence people don't want to skip.

Condensing a complicated story into a simple user flow keeps the user engaged in the experience.

More 

Verizon Article 02: The Future of Auto 

Credit

 
Agency: Yahoo Creative Studio
Executive Creative Director:
Brian Lightbody 
UX Design Director: Brad Mead
Senior Art Director: Duane Bruton
Copy Editor: Anna Davies
Illustrator: Sinelab