Verizon
Multimedia Activation Showcasing How 5G Powers the Future

Concept

Verizon struggled to show how 5G could be used beyond industry solutions. They needed help communicating its real-world applications and how it would enhance entertainment experiences in everyday life.

We brought the experience of how 5G technology will enhance your life through Mixhalo Audio and M City Auto. We elegantly contained the videos, interviews, and recordings, ensuring a seamless interaction while embodying Verizon's new visual identity. 

Role

Senior Art Director

Results

The strategy won industry recognition with Pressboard Winner Best Branded Content Q1 2020, Client: Verizon 5G, Tactic: Thought Leadership.

Condensing a complicated story into a simple user flow keeps the user engaged in the experience.

Credit

 
Agency: Yahoo Creative Studio
Executive Creative Director:
Brian Lightbody 
UX Design Director: Brad Mead
Senior Art Director: Duane Bruton
Copy Editor: Anna Davies
Illustrator: Sinelab