Mailchimp 
Photo Essay Showcasing the Journey to Success 

Concept

Struggling to attract small business owners, Mailchimp faced a critical challenge in igniting engagement with a new audience.

I used custom photography and bespoke design elements related to business owners to draw in readers and give them a front-row seat to business owners' journeys. The interactive features enriched the reader's experience as they explored the profiles. I structured each profile into sections that helped present clear takeaways/advice points for readers from the featured small business.

Role

Associate Creative Director

Results 

The client's renewal showcased the effectiveness of simple yet impactful subject-driven photo essays.

Yahoo's audience is people-first, making this story resonate.

Photographer Cody Cutter and I aimed to capture the startup's authentic energy, grit, and warmth to showcase the determination of a small business.

Credits

Agency: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody 
Design Director (UX): Brad Mead
Senior Art Director: Duane Bruton
Designer: Roemello Agjmurati
Producer: Skyler Finn
Copy Editor: Jess Dickerson
Photography: Cody Cutter