ILLUSTRATION | INTERACTIVE GUIDE | BRANDING

Mailchimp An Interactive Guide Showcasing Tools That Take the Guesswork Out of Email Marketing 

CONCEPT

Showcase how Mailchimp takes the guesswork out of effective email marketing and guides small businesses toward making better marketing decisions, leading to better results.

Our goal was to show the bespoke solutions marketers need when facing unique challenges to grow their businesses and optimize their email campaigns. Demystifying email marketing, we created a fun, interactive guide to Mailchimp's tools. Partnering with Sinelab, we used avant-garde visuals to simplify complex concepts, proving Mailchimp makes email marketing anything but boring.

ROLE

Creative Lead, Development, Design

RESULTS

Engaging, visually stunning content surpassed benchmarks by 70%, proving its effectiveness in attracting and retaining users.

Every business is unique.
Problem-solving can be just as bespoke.

Credits

Agency: Yahoo Creative Studio
Executive Creative Director:
Brian Lightbody
Creative Lead: Duane Bruton
Senior Art Director: Duane Bruton
Copywriter: Jess Dickerson
Illustration: Sinelab