AUDIO | ILLUSTRATION | BRANDING

HBO MAX Audio Stories On the Black Experience Told in Their Own Words

Role

Senior Art Director

RESULTS

Exceeded Campaign goals over the 7-day Thanksgiving Holiday rush.

The series features strong-painted portraits with a progressive spirit, utilizing bold typography and painterly brush strokes to convey truth and power.

Despite publishing this content during the busiest weekend of the year (Thanksgiving, Black Friday, Cyber Monday), we exceeded our engagement goal within the first 7 days.

Credits

Produced: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody 
Design Director (UX): Brad Mead
Senior Art Director: Duane Bruton
Copy Editor: Jess Dickerson
Illustrator: El'Cesart