Discover
An  Interactive Article Comparing Individual Financial Journeys

Concept

Offer a glimpse into how real people handle their finances and eliminate the stigma surrounding discussing money, making it easier for everyone to discuss.

We designed this experience to quickly compare data points to show that every financial path is unique.  Combining data with narrative can simplify complex information and make it more accessible to our audience.

Role

Senior Art Director

Results

The strategy proved successful, with time spent being 1.3 times the benchmark.

Money confessionals have become increasingly popular, and we wanted to put our spin on them by telling the stories on a visual timeline that allows the user to experience the subject's journey. 

Relatable and engaging narratives are powerful tools for unlocking understanding and igniting interest through complex information.

Credits

 
Agency: Yahoo Creative Studio
Executive Creative Director: Brian Lightbody 
Senior Art Director: Duane Bruton
Copy Editor: Anna Davies